Discover Our
Design Philosophy

This image shows a modern maternity room at Riley Hospital for Children at IU Health Maternity Tower where a healthcare provider in blue scrubs is caring for a newborn in a hospital bassinet. The room features a contemporary design with white cabinetry, herringbone wood-look flooring, and large windows overlooking greenery. A light blue sofa with decorative pillows provides seating for family members, while purple floral artwork on the wall adds color to the space. The room includes medical equipment, built-in storage, and is designed to create a comfortable, home-like environment for new mothers and their babies during their hospital stay.

Why Design Matters

Design moves people, not just through space but to better possibilities. In the worlds of healing, learning, and discovery, great design is the bridge between vision and impact. Our expertise is anchored in a trusted process that empowers bold thinking and precise execution.

We are guided by:

Human-Centered Design

Creating with empathy and purpose.

Intelligent Structures

Where performance and beauty meet.

Technology-Infused Design

Harnessing innovation for meaningful change.

Together,

these principles fuel our mission to improve lives with inspired solutions.

UNC Hospitals Hillsborough bright and modern private patient room with a large bed. The room features reclining medical chairs with armrests, green flooring, and soft neutral-colored walls. Large windows allow natural light to enter, offering a view of the outdoors. A patient is receiving treatment in a chair, accompanied by a doctor in bright scrubs. This image showcases BSA's expertise in designing spaces that prioritize patient care.

This image showcases the modern and welcoming interior of the Dearborn Cancer Center designed by BSA. The spacious lobby features floor-to-ceiling windows along the left side, flooding the space with natural light and offering views of the landscaped grounds outside. In the foreground, a comfortable waiting area includes light-colored armchairs arranged around a wooden circular table on a textured area carpet, where two people are engaged in conversation. The bright, airy space continues to the reception area on the right, marked by a curved wooden desk with "Dearborn Cancer Center" signage, where staff in a green top assists a visitor. The interior design blends functionality with comfort through its clean white surfaces, warm wood accents, strategically placed lighting, and a calming blue landscape artwork visible on the back wall. Additional seating areas and circulation spaces can be seen throughout, creating a healing environment that balances clinical needs with patient comfort.

This image shows the exterior of Dudley and Lambertus Hall at Purdue University, photographed at dusk against a clear blue sky. The modern building features an impressive façade with extensive glass curtain walls, vertical metal sunshades, and a contemporary architectural design that combines brick elements with sleek contemporary materials. The entrance, marked "DUDLEY HALL," is surrounded by thoughtful landscaping with brick pathways, colorful flower planters with bright pink blooms, young trees, and ornamental grasses. Campus lighting fixtures are visible along the paths, and other university buildings can be seen in the background of this well-designed campus space.

A modern hospital building with a sleek glass facade and white paneling, part of the Sidney & Lois Eskenazi Hospital. The structure features an elevated section extending outward, with a landscaped green space and walking paths in the foreground. The sky is clear with a few clouds, and pedestrians are visible near the entrance. This image showcases BSA's expertise in architecture.

This modern health sciences building features a spacious two-story atrium with abundant natural light from tall windows. The interior showcases warm wood paneling on walls and ceiling with integrated linear lighting, contrasted by clean white surfaces. A minimalist white staircase with glass railings connects to the second floor where people can be seen walking. The ground level includes a small seating area with blue high-backed chairs and a table where someone is working. The contemporary design emphasizes openness, natural materials, and a bright, professional atmosphere suitable for a university health sciences facility.

The image shows a modern office break room or café area with a bright, contemporary design. The space features white round tables with vibrant orange chairs in the foreground, alongside some burgundy and gray ottomans. To the right is a long countertop or bar with bar stools where one person with a beard is seated and another person in a blue shirt is standing. The counter area includes a sink, some flowers in a vase, and a bowl of fruit. The ceiling has an industrial feel with exposed ductwork and stylish turquoise pendant lights hanging down. Large windows along the left wall allow natural light to flood the space and provide views to the outside. In the background, there are additional seating areas including what appears to be a small meeting space with a woman sitting at a table, and some wooden slat partitions that create visual separation. The overall aesthetic combines wood elements, white surfaces, and colorful furniture to create an inviting collaborative space for employees.

UNC Hospitals Hillsborough exterior featuring an all-glass design aside from brick pillars. This image showcases BSA's expertise in exterior architecture and blending different materials.

The Innovation
Framework

At BSA, we don’t just deliver design. We lead with clarity. Our Innovation Framework is more than a process, it’s a series of conversations that elevate our thinking and our impact. This is our playbook for how we work. Four clear phases: Explore, Align, Design, and Evaluate. Each one guides our teams and our clients through critical moments of insight, vision, and decision-making.

Our framework doesn’t just help us solve problems. It positions us to frame them better, lead with clarity, and create design that inspires what’s next. This is how BSA leads. With purpose, with process, and with the conversations that matter most.

EXPLORE

helps us ask the right questions

ALIGN

builds a shared vision

DESIGN

drives confident decisions

EVALUATE

measures impact, closing the loop

Featured Projects

have a look at our work.

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